Are you impressed by your website’s results? How well is your website working and how can you know whether your website is helping or hindering the progress as a real estate agent?
We’re in the era of digital marketing and it is constantly changing and progressively evolving. If you are a realtor and you own a website, you have to examine whether or not your website is up to date or not.
A website serves as a 24/7 storefront for your business. A good majority of customers would search online for homes before they make a purchase. No one would want to lose so many clients to a bad website. Having a properly maintained website needs to be a top priority for a real estate agent. Your business deserves a responsive, easy to navigate, and on-brand to make a lasting impression on the face of your clients.
Read further and discover why it’s time to revamp your website and start making big again.
Is your Website Mobile-Friendly? For a mobile-friendly website, you need responsive design, which shrinks websites for smartphone viewing and expands on tablets and desktops. It also allows different elements of the site to be emphasized depending on the viewing experience.
Your website takes forever to load: It’s tempting to keep adding flashy features and rich media to your website, but this should never be at the expense of the user experience. While a good mix of images, videos, and interactivity is good, don’t go so far that you end up with long loading times. Regular SEO check-ups will help to ensure that your media is sized correctly and that nothing is hindering loading times. Remember that you lose visitors for every second it takes for a page to load! Keep it engaging but simple.
Provide Refreshing and New Interface for Potential Clients: Slow and old websites irritate customers. Would you choose a realtor with a site that clearly hasn’t been touched in years or one with a site filled with eye-catching, engaging, up-to-date information and content or template? Everyone is attracted by quality. A pleasing website enhances credibility and increases website traffic. Revamping your website makes it more efficient, and customizing it gives your users a better navigation experience.
Is your website Compatible with Browser? Browsers such as Google Chrome and Mozilla Firefox are periodically updated. As changes are made to browser technology, your website may stop appearing as it originally did, unless you’re vigilant. To ensure your website loads properly across multiple web browsers and on mobile, it’s essential to reassess your website once in a while.
No incorporated Social Media Platforms: If your website does not have icons that link to your social media platforms or have the ability to share the content written on your site – then it might discourage users from visiting as it reduces your credibility.
As a Realtor trying to survive in your local market, there’re several reasons you might want to revamp your website. But understanding the ‘why’ before planning website revamps is crucial. Testing new ideas and concepts before making a drastic change can help you get the desired results. If you can relate to any of the above-mentioned points, it might be time to think about a website revamp.