SEO is generally the process of showing up in search engines when people are looking for what you offer.
For real estate agents, this means being found in search engines when local clients are looking for someone to help them purchase a home, condo, or apartment.
We have put together these advanced tips for any realtor who wants to get more out of their website. These tips are the best when it comes to getting organic traffic to your real estate website.
Conduct Keyword Research: Keyword research is one of the most overlooked aspects of SEO. As a real estate agent, if you’re going to get traffic from Google, you need to target your every effort. The best way to achieve this is by knowing what keyword you want to rank for. The term “keyword” in SEO mans the work people type in google. And when we talk about finding keywords for real estate SEO, we mean finding phrases that people are typing into Google, and we want to rank for.
Get a mobile Friendly Website: Mobile devices are changing the way brands interact with potential buyers and sellers. Over 72% of home buyers search for their homes on mobile devices, and younger buyers are most likely to contact and reply to their messages from mobile devices. 58% of millennial buyers found their home on mobile devices. On the rental side, 67% of renters use mobile devices to search for apartments, and just over half of all apartment searches are happening on smartphones. This is to say if you want to gain more leads, your site needs to be mobile friendly so clients can access it while on the go.
SEO Optimized Listing Images: This is another essential SEO tip for Real Estate because everyone likes images. You can know this if you search for a building in Google, you’ll notice the image search comes up first. This is Google’s way of telling you when people are searching for buildings, and they want to see pictures. It’s essential to optimize the images on your websites with traditional SEO tactics. Name the raw image file building name, alt tag on the website, upload it, and share it on social media. This is a very good SEO friendly method for you to get your images to rank on Google images.
Link Building: Another great SEO tip for real estate. This is about link building and refilling. It is the practical way of getting other websites to talk about you in the link back to you as a citation or attribution purposes. For example, if you are on the list of Huffington Post of the 50 best realtors in Miami, it would link back to your website. This is the number one ranking factor. Figure out ways to get websites to talk about you and link back to you. You can do this in two ways, target bloggers who are locals. Find websites that are similar but not necessarily about real estate because you want to find people that you can work with. You can use an Instagram search to search for either geolocation tagged or hashtags, fill the list of the bloggers and then make sure that they have a website, find their contact info, and send them a pitch about valuable promotion.